The local scene is experiencing an overload of shareable information. Today’s consumers are oversaturated with local events, meet-ups, and group activities. Despite the endless sea of happenings, people continue their struggle to find activities that align with their personal interests.

I was with the task of creating a visual design for a mobile app that re-imagines how people can search and find activities that reflect their interests.  Our instructor gave us the liberty to create a visual design that reflected on my interest.  I was still able to use the deliverables that were given by the UX team. 

With the creative freedom that I was given for this project.  I started to sketch out some ideas for a logo.  I sketched out several types for logos from wordmarks, lettermarks, and mascots.  In the end, I decided to go with a pictorial logo.  The logo is a Tetrahedron (triangular pyramid) from a certain angle that resembles the letter V while serving as a beacon from people who can pinpoint their interest. 

I also gave three moodboards for different looks but after a meeting with my instructor, he suggested that I should go with a sporty/athletic route because the logo reminded him of an athletic apparel company.  

I looked into other athletic/fitness apps such as Nike Training, Nike Run, and 24 Hour Fitness to name a few from my competitive analysis and looked for some opportunities that I can present something new to the landscape. Also allowing people to create groups and events that are athletic-related. 

The UX deliverables included two user personas, both personas somewhat fit with the direction that I was going with.  So I created a persona that was more fitting for the app.  I also noticed that since it was an interest-based app for the niche market of fitness therefore I had to make sure that the social aspect was still implemented.